The importance of colour for your business and brand

Colour is an important part of your brand and impacts how your audience recognise and feel about it.

Understanding how colour impacts your audience and potential clients as well as why it is important for businesses to stick to their chosen colour palette is vital for a recognisable, consistent and professional-looking brand.

Did you know?

Colour affects how we perceive something and research shows that it takes 90 seconds for our subconscious to make a judgement on something with 62%-90% of that judgement being based on colour.

Here are some tips to consider when choosing your business colours:

  1. View a colour wheel to assist in picking the best colour combinations.
  2. Keep in mind your target audience and how the colours you have chosen visually and emotionally impact your audience.
  3. Use your colour palette throughout your branding and social media platforms to create an easily recognisable brand.
  4. Try and Aim for 3 colours for your brand and at the very max 4 but do not exceed this.
  5. Identify your primary and secondary colours for your brand.

  6. Don’t be afraid to explore colour meanings.

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